Authentic Investor rests on the belief that:

  • the root cause of our most pressing problems lies in the separation of ‘value’ from ‘values’, in thought, words and actions; lasting solutions to these problems require us to re-connect these two realms within ourselves and by extension in the external world;

  • behaviour change is driven by values and emotions, not just technical arguments or financial incentives;

  • openly acknowledging values will spur innovation and creativity, unlocking new opportunities to combine financial returns with sustainability;

  • personal authenticity for people at all levels in investment institutions will foster individual fulfilment and healthy organisations.

Read more here about the thinking behind Authentic Investor:

Why we need authentic - and moral - investors

Allowing and believing - the Authentic Investor mindset

Investors and values - feel the fear and do it anyway

People who care: the real inside story of ESG