Authentic Investor rests on the belief that:
the root cause of our most pressing problems lies in the separation of ‘value’ from ‘values’, in thought, words and actions; lasting solutions to these problems require us to re-connect these two realms within ourselves and by extension in the external world;
behaviour change is driven by values and emotions, not just technical arguments or financial incentives;
openly acknowledging values will spur innovation and creativity, unlocking new opportunities to combine financial returns with sustainability;
personal authenticity for people at all levels in investment institutions will foster individual fulfilment and healthy organisations.
Read more here about the thinking behind Authentic Investor: