Privacy notice

Authentic Investor holds and uses personal information on its contacts and supporters in order to inform them of its activities and to communicate with them about matters relating to Authentic Investor’s area of interest. We believe that this represents Authentic Investor’s ‘legitimate interests’ in terms of the EU General Data Protection Regulation.

We hold the following personal information on our contacts and supporters: name, email address(es) (work and/or personal); URL of LinkedIn profile, where available; organisation; country; type of organisation (e.g. asset owner, investment manager, company); job title; and gender. We record your gender solely so that we can easily gain an overview of diversity among our contacts and in the attendance at our events. We acknowledge that the information on your gender is not provided by you but is inferred by us.

We obtain the information that we hold from you directly – e.g. because we have met you in person and you have given us your business card; or from LinkedIn, when you have accepted an invitation to connect with Rob Lake and your LinkedIn profile includes an email address. We hope and believe that your acceptance of an invitation to connect on LinkedIn, or your invitation to connect which we have accepted, constitutes an expression of interest in Authentic Investor’s work.

We may also hold records of whether our contacts have attended one of our events.

We hold your information in a password-protected Excel spreadsheet. We do not save this file on a USB stick or other storage devices.

We will contact you at your work email address if we have it (e.g. because we know each other as a result of meeting at a business event, or because this is the address you have shown on LinkedIn). Otherwise we will use the email address shown in your LinkedIn profile. You can change your preferred address for communications from us at any time simply by contacting us.

We will generally communicate with you in two ways:

  • To send you a newsletter approximately four times a year with notes and articles on issues relating to Authentic Investor’s area of interest, and on Authentic Investor’s own activities;

  • To invite you to attend events or to take part in specific Authentic Investor projects or activities.


We use different mailing lists for these different purposes. We send our newsletter to all our contacts. We may target invitations or information about specific activities to specific contacts – e.g. all our contacts in a particular country, or working for a particular type of organisation.

You can opt out of communications from Authentic Investor at any time. Clicking the ‘unsubscribe’ link at the bottom of emails sent out through MailChimp will remove you from the mailing list for that type of communication – e.g. the newsletter, or communication about a specific event. To unsubscribe from all communication, please contact us at

We will never share, sell or swap your details with any third parties for the purposes of their own marketing or the monetising of your data.

If you wish to see a copy of the information we hold about you, or if you have any other questions about the information we hold and how we use it, please contact us at any time.

Rob Lake - Founder, Authentic Investor

May 2018

Authentic Investor, 2019

Authentic Investor Limited is a company registered in England and Wales, company number 10832602