Authentic Investor is a not-for-profit initiative founded by Rob Lake, working closely with numerous people in the institutional investment community. Rob has worked in sustainability since 1987 and in responsible investment since 2001. Since 2013 he has worked independently.

In over thirty years of work in organisations he has become increasingly focused on the importance of human factors - values, motivations, self-beliefs, interpersonal skills and organisational culture. He works as an advisor to institutional investors and a coach. He previously worked for Henderson Global Investors (London), APG Asset Management (Amsterdam) and the UN-supported Principles for Responsible Investment.